Our portfolio
Our
companies
A diverse ecosystem of brands, each solving real needs and creating value together.
Our companies
Five brands. One vision.
Each brand is designed to deliver specialised solutions and lasting impact in its industry.
Best Trade
One of Egypt's largest decor materials importers
- Direct import
- Wholesale to traders & showrooms
- Ready stock
- Decor & finishing materials
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Decore Stores
Decor products delivered to your door
- Wood alternatives
- Wall panels
- Wallpaper
- LED skirting
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Aladdin
Connecting every party in finishing — on one platform
- Product catalogs
- Quote requests
- Order & customer tracking
- Team management
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Talents
Where brands find talent, and talents find opportunity
- UGC creators
- Models
- Influencers
- Hosts
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Food Code
One of the largest Arabic food communities online
- Arabic recipes
- Healthy & diet
- Sweets & pastries
- A community of millions
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Our industries
Different industries. Greater possibilities.
Our companies operate in key sectors that strengthen one another.
Decor & FinishingBest Trade, Decore Stores and Aladdin.
Marketing & TalentTalents: brands meet creators.
Content & CommunitiesFood Code: millions of food lovers.
Our synergy
How our companies connect
Shared expertise, operational support and a bigger audience for every brand.
Business
Solutions
Solutions
- Shared expertise
- Operational support
- Growth opportunities
- Bigger audience
Explore our companies and see the bigger picture.
Five brands, one shared vision. Let’s talk partnership.
Get in touch